Events – Page 2 – Virgo in Wonderland

Events, Food, For Kids/Parent, Review, Shopping

My Favorite Food Products from BlogHer ’11

Posted on Friday, August 12, 2011Friday, August 12, 2011 by virgoinwonderland

Sure there are tons of reasons to visit the BlogHer Annual Conference: great speakers, insightful panels, networking with Fortune 500 brands as well as other like-minded bloggers, not to mention it’s the biggest social media conference for women in the world.

But let’s be honest, many of us love the freebees. This year was no different with 100 sponsors on the expo hall floor. Not every product you’ll try is great, but I’m happy to report that some of them were exceptional.

Here’s my list of a few of my favorite food-related products that I tried and liked, in order.

1) Dannon Oikos Greek Organic Yogurt (NEW) – I LOVED this product. I’ve tried other Greek yogurts and though I like their thick creamy texture, I’ve never been a fan of the tart bite it leaves you with afterwards. This stuff has all the great texture with a smooth creamy aftertaste and much less bite. I believe it when they say it won a taste test against other Greek yogurts. This stuff is awesome and my new favorite.

2) Ella’s Kitchen – These squeezable, portable, all natural, organic fruit pouches for babies and toddlers are different than some similar products on the market. They have no additives: no sugar, salt or even water. It’s made from only 100% organic fruits, veggies and/or rice. They don’t use GMO ingredients either. And best of all, they’re easy to find (Target stores) and my kid loves ’em. Sold.

3) GladWare “Glad to Go” Containers (NEW) – Everyone knows these reusable yet disposable, microwavable, dishwasher-safe containers that have now become a staple in every kitchen across America. But Glad’s gone one step further with this new version of the product by adding a new detachable 1.5 oz cup that snaps right into the lid. This is perfect for keeping salad dressings separate from your greens, bringing dips to go with your veggies. Genius.

4) Jimmy Dean-Jimmy D’s Breakfast Minis: Turkey Sausage on a Mini Croissant (NEW) – Okay, so this certainly isn’t healthy by any means, but I’m a sucker for a breakfast sandwich. Two of these little puppies are only 230 calories and they give you a good amount of morning protein, which always makes me feel better than eating a bowl full of sugar and carbs.

*This is not a sponsored or paid post.

Dinner, Events, Food, Lunch, Review, Street Food, Travel

Eating in Atlanta + Quality Time With a Top Chef Master

Posted on Monday, July 11, 2011 by virgoinwonderland

Pulled Pork BBQ plate from Sweet Auburn BBQ truck

I’d never been to Atlanta, but I’ve always heard great things: the Southern hospitality, the quaint neighborhoods, and the fabulous food. After experiencing it for myself, I’m happy to say that all three points hold very true.

After traveling there for the BlogHer Food Conference in May, I got the opportunity during my brief downtime to hunt down a few raved about eateries. I got my barbecue fix from the Sweet Auburn BBQ food truck. After tasting their Asian Pear Coleslaw and Pulled Pork, I realized that, unfortunately, nothing in the Bay Area could possibly compare.

I visited a restaurant called, Wisteria, in the picturesque Inman Park area of town. They served classic yet modernized Southern dishes like Fried Catfish with Succotash, Crab Cakes, and some of the best Macaroni and Cheese I’ve ever had (with braised greens!).

Various doughnuts from “Sublime Doughnuts” in Atlanta

I also had my morning sugar rush thanks to the folks at Sublime Doughnuts. Their sugary varieties included red velvet, chocolate coconut, white chocolate peach, s’mores and mocha cream. Dunkin’ Donuts had nothin’ on these guys.

But my favorite eatery had to be Empire State South. With its bocce ball court outside, casual settings and service, and playful yet sophisticated take on Southern classics, it was the best meal I’d had in Atlanta.

They start your meal with some good old housemade yeast rolls and grilled sourdough (perhaps a nod to Top Chef Master and Owner, Hugh Acheson‘s time as a sous chef at Gary Danko in the late 90s?). The yeast rolls were so sweet, soft, and classically Southern. They were so good it took everything in me not to ask for more. I knew we had a lot of good eats to come so I was pacing myself.

Soft Poached Egg from “Empire State South” (Photo courtesy of Beth Lee of OMGYummy.net)

We ordered a variety of appetizers and entrees for the table, including the Soft Poached Egg with wild nettles and grits; Crisp Pork Belly with kimchi grits; Wild Ramps with corned beef tongue and field peas served in a mini cast iron skillet; and the Ramp Orecchiette with carrots, peas and some beautiful fiddlehead ferns.

Everything we had was exceptional. The whole “farm to table” movement is really gaining steam there, and the freshness and imaginative use of all that wonderful produce was proof of that. The eggs and grits were rich and creamy, and the pasta was fresh, light and bright. All the combinations on each plate were inventive, classically southern (plenty of butter and bold flavors), but sophisticated. There was even a touch of Asian fusion in some of the dishes (the pork belly definitely had some soy sauce flavors going on).

But boy were we glad we ordered an extra helping of those amazing Kimchi Rice Grits. It was simply one of the most memorable dishes I’ve ever tasted…anywhere. The texture was like a thicker rice porridge or congee, but with more flavor and less soupy. And the kimchi gave the dish so much punch and flavor but never overpowered. I wish someone would replicate it in the Bay Area!

Peanuts and Coke Soft Serve w/Funnel Cake from “Empire State South” (Photo courtesy of Beth Lee of OMGYummy.net)

Before we ordered our Peanuts and Coke Soft Serve with Funnel Cake for dessert, Owner and Top Chef Master contestant, Chef Hugh Acheson came over to pay our table a visit and even sat down for a nice long chat with us. After he realized I was from the Bay Area, he talked about his time working for the now shuttered Mecca restaurant, and as opening sous-chef for Gary Danko back in the 90s. “I learned a lot while I was there, but he was a tyrant. He’d be the first to admit it, though,” he said of Danko.

I also got to experience Chef Acheson’s wickedly dry sense of humor, which unfortunately didn’t get enough airtime on Top Chef Master. He’ll be the first to mention what he calls his “monobrow,” which he’s been getting known for since the show started. “Somebody on Twitter told me I should shave my monobrow. They don’t even know me! Maybe they should focus on my food.” But he’ll be the first to laugh at himself, even mentioning what he calls “The Monobrow Preservation Society” frequently on his Twitter account.

My experience meeting Chef Acheson was indicative of my time in Atlanta. People there are ready to sit down and chat, have a good time, and take pride in all their city has to offer. I love San Francisco and it’s always been home, but I miss my taste of Southern hospitality.

Sweet Auburn BBQ truck
Facebook: Sweet Auburn BBQ
Twitter: @SweetAuburnBBQ
Various hours & locations

Sublime Doughnuts
Address: 535 Tenth Street Northwest, Atlanta, GA 30318
Phone: (404) 897-1801
Facebook:Sublime Doughnuts
Twitter: @SublimeDoughnut

Wisteria
Address: 471 North Highland Ave., Atlanta, GA. 30307
Phone: (404) 525-3363
Facebook: Wisteria Restaurant
Twitter: @wisteriaatlanta

Empire State South
Address: 999 Peachtree Street, Atlanta, GA 30309
Phone: (404) 541-1105
Facebook: Empire State South
Twitter: @ESSouth

*Cross posted on Bay Area Bites.

Dinner, Events, Food, For Kids/Parent, Peninsula, Review, San Francisco, South Bay, Street Food

Move Over Off the Grid: Moveable Feast Comes to the Peninsula

Posted on Tuesday, July 5, 2011Tuesday, July 5, 2011 by virgoinwonderland

Three popular trucks at 5:45 = MoBowl, Babaloo, and House of Siam on Wheels

Moveable Feast is to the South Bay and Peninsula, what Off the Grid is to San Francisco. But the vibe is most certainly different.

Held this past Friday on July 1st, Moveable Feast felt way more like a county fair than OtG’s hipster foodie hotspot. The San Mateo Event Center location also had plenty of grassy areas for the suburbanite families in attendance to have a dinnertime picnic. There was also a pricier flat parking fee of $10 per vehicle, though that didn’t seem to deter most people from checking out the inaugural event.

Moveable Feast Operator, Ryan Sebastian in front of his truck “Treatbot”

Moveable Feast (formerly called “SJ Eats”) is the creation of Ryan Sebastian. This former transportation planner always had plans of creating community spaces, and he knew food was a great catalyst to make that happen.

“My family always had big gatherings growing up in San Jose and I loved it. And my wife has a culinary background, so it happened pretty naturally.”

It started this past April with their first food truck gathering in San Jose. Their first time out was huge, but not exactly a success.

“I own the Treatbot ice cream truck with my wife, so I knew a lot of other trucks in the area. I knew the San Pedro Square Market in San Jose had enough parking space, so we ended up there on a Saturday with about 10 trucks and spread the word through Facebook. The demand was so much higher than we ever expected and it got out of control. There was overcrowding, the wait times for food were ridiculous and we got slaughtered on Yelp, afterwards.”

Three months later, after a lot more planning and organization, the San Jose event goes off in the same place every Saturday, without a hitch.

Their success eventually caught the attention of the folks at the San Mateo Events Center, who actually called Ryan to ask if he’d be interested in doing a similar event for the Peninsula.

“This is the biggest food truck event on the Peninsula, ever. Twenty-five trucks is pretty big. We’re gonna be here the first Friday of every month from here on out.”

Lines are getting long in front of the “An The Go” truck at 5:45

And attendance was pretty big too. Though the event was supposed to start at 5:30, there were plenty of folks checking out the scene at 5:15. By the time I had left at 6:15, the lines for some of the more popular trucks had gotten about 20 people deep, and I estimated anywhere from 1000-2000 people total with many more streaming in. Add to that some local live music on-site, and you’ve got a huge suburban block party.

3 popular trucks at 5:45 = Mama’s Empanadas, Hiyaaa, Curry Up Now

The line-up of trucks is intentionally made up of mostly Peninsula and South Bay-based food trucks like Curry Up Now, Mama’s Empanadas, Hiyaaa Naked Chorizo and BBQ Kalbi. That’s the main difference between Moveable Feast and Off the Grid. OtG features trucks from all over the Bay Area.

But Off the Grid organizer, Matt Cohen had talked a few months ago ambitiously about starting an OtG on the Peninsula. Is there room for both of them?

I estimated at least 1000-1500 people by 6pm.

“People in the Peninsula know there’s a huge demand for this and that the food coming out of these trucks is fantastic. This is America and there’s room for both of us in a metropolis of seven million people. I have nothing but respect for Matt. OtG is awesome!”

And Ryan has faith that mass food truck events like his are here to stay. “Ultimately, the idea of informal eating is not a new concept and it’s not a fad. When we provide legitimate marketplaces for these entrepreneurs to do business, it helps all of us do better.”

Moveable Feast
San Pedro Square, San Jose, Every Saturday 5-9pm
San Mateo Events Center, First Friday of every month, 5:30-10pm

Facebook:MVBLfeast
Twitter: @MVBLfeast

*Cross posted on Bay Area Bites

Dinner, Events, Food, For Kids/Parent, Lunch, Travel

Highlights from the BlogHer Food Conference’s “Food Blogging for Change” Panel

Posted on Friday, May 27, 2011Sunday, May 29, 2011 by virgoinwonderland

L to R: Me, Andrew Wilder, Bettina Luescher, Michelle Ferrier, Mrs. Q (anonymous)

I got the chance to moderate one of the most diverse panels of speakers I have ever encountered while I was at the BlogHer Food Conference in Atlanta, recently. The subject of the talk was “Food Blogging for Change”. It’s a lofty subject that can be slightly overwhelming.

I introduced Bettina Luescher, Chief Spokesperson for the United Nations’ World Food Programme, which distributes food to over 70 countries; Andrew Wilder of the blog Eating Rules in Southern California, which offers tips and information for eating healthier; Michelle Ferrier of Locally Grown News in North Carolina, who sees food as a pathway to community and social change; and anonymous blogger, Mrs. Q of the blog Fed Up With Lunch in Illinois, who gained fame by blogging about her year-long project eating the school lunches that were served to the kids at the school she works at (hence her anonymity).

They all work passionately in their chosen communities, be it globally, nationally or locally. What they have in common is that they’re all working to promote changes in food policy, food education and the way we see food. They’re also aware of the power of using your voice for change. Here are some highlights of what we discussed.

Elaine: I wanted to pose three words to the panel: budget, taste and health. Can all three values coexist? Can it be done and does it become overwhelming for the average person to achieve all three in their daily lives?

Andrew: Taste is the number one reason people choose something to eat. Folks know they need to eat healthy, but time is a factor for many of us. But change starts with knowledge and knowing what is healthy for you. With budget, a recent study showed that many local farmers markets can be cheaper than going to the big box grocery store. Good food is everybody’s right. And it’s important to focus on ‘better’, not ‘best’. There’s no such thing as a ‘superfood’.

Elaine: Is safe, healthy food hard to access for certain populations, and is it realistic to assume that everyone can get access to it? MF: The Food Environmental Atlas online now has information available to help people find safe, healthy food communities that are developing food hubs for gathering, processing and distribution of healthy foods, such as community gardens. And food trucks are now being used in different communities to deliver safe and healthy food to communities where they don’t have good access to it.

Bettina: On an international scale, we are using some of those same ideas and methods. As an aid organization, we have buying power to purchase from small scale farmers (generally women) and support the farmer to pool food from other farmers and produce larger scale distribution. And in Haiti, we are buying milk from local farmers so they have an income and then we give it to children in school meal programs, which keeps it local and makes a huge difference.

Elaine: We’ve heard over the Conference that change can start with a hashtag. Do you believe social media can have that big of an impact on the various food communities you work with?

Michelle: One person’s website or blog can lead to a Facebook page, which can then lead to a Twitter account. Social media can allow one person to communicate to different audiences with different content. Twitter can provide fast facts, Facebook can give more information, your website can give personal opinions.

Andrew: Change happens one person at a time.

Bettina: I appeal to everyone in this room to be a voice. It’s not a guilt trip, it’s a power trip. It starts with knowledge, how to share and tell stories and present solutions. There are simple tricks to use with huge rewards.

Michelle: We all have images of hunger that we get from television and the media. But we have to turn that story on its head and recognize that all of our children are starved for good food.

Elaine: If you could come up with a “wishlist” of three changes you could enact in this country’s food policy, what would they be?

Mrs. Q: There needs to be legislation changes to our school lunch programs. 1) I think French Fries should no longer be considered a vegetable (applause breaks out). 2) Chocolate milk needs to go. 3) We need to ban processed meats in schools.

Michelle: 1) Local governments need to recognize that food security and access to healthy food needs to be viewed as something just as important as every other issue. 2) We need to bring back Home Economics classes at the elementary school level. 3) We need to change school lunch policies to a “last child-first child” policy.

Andrew: 1) The ideas of “organic” and “conventional” labeling requirements need to be swapped (applause breaks out). 2) Take any marketing language off every food package. 3) Stop subsidizing corn and instead subsidize fresh fruits and vegetables.

Bettina: I have one big one: No funding cuts for child hunger programs…EVER.

*For notes from the entire session, please visit this link.

Dinner, Events, Food, For Kids/Parent, Lunch, Peninsula, San Francisco, Street Food

Toasty Melts Food Truck is Grilled Cheese Goodness

Posted on Saturday, May 14, 2011Monday, August 15, 2011 by virgoinwonderland

The mere mention of a grilled cheese food truck tends to evoke one of two responses:

1) How hard can it be to make a grilled cheese at home? Why do you have to find a truck to go get it?
2) Damn, that sounds good.

Sure, you can make it yourself at home. But can it be easier, not to mention tastier, if you get it from the folks at Toasty Melts.

Business partners, Tiffany Lam and Alex Rando, started the Toasty Melts food cart in 2009 after being inspired by other popular carts like The Magic Curry Cart and The Creme Brulee Man. They also figured they could donate a portion of their earnings to the San Francisco Food Bank, where they were frequent volunteers.

So why switch from part-time food cart hobby to full-fledged food truck? “Matt Cohen wanted us to come to Off the Grid, but we weren’t that ambitious because we both had day jobs,” says Lam. She was a project manager for Marin company, Republic of Tea, and has since quit to devote herself completely to Toasty Melts. Rando is still at his day job. “We heard rumblings last year that the permit process was going to change. So last September, we finally started looking for a food truck to transition to,” says Lam.

Just this past March, they finally debuted their shiny new bright red food truck, ready to take on the already crowded food truck space.

But here’s the kicker: neither of them have any professional culinary experience. None! And that’s exactly how they came upon the decision to focus solely on the simplistic grilled cheese sandwich. “There’s no way we could do something fancier. It was definitely something we could execute. If we could do it, anyone could do it! It was the most realistic food avenue for us to take. But it’s also very versatile. We could be creative with the grilled cheese sandwiches and blend quality ingredients to make different variations.”

This simple sandwich requires no special equipment. They make the sandwiches on the truck’s grill, cooking up evenly and to a perfect golden brown.

I tried their two signature sandwiches: The ABC, which has thin apple slices, bacon from Zoe’s Meats and cheddar cheese; and the 3 Cheese, made up of smoked gouda, jack and cheddar cheeses. Both were served on Panorama bread, made locally in San Francisco. Most of the cheeses they use are from Kerrygold.

Both had the perfect amount of toastiness with the right amount of crunch. But the interior of the bread was also soft and pillowy with just enough buttery goodness.

The 3 Cheese stood out because it was amazing to me how distinctive all three cheeses were even when melted together. The jack cheese was smooth and creamy, the cheddar gave it the classic flavor, and the smoked gouda provided a wonderfully sharp punch that made it stand out. I absolutely loved it.

I have to admit, though, that I wanted more from the ABC. The best thing about it was the thinly sliced apples, which gave the sandwich additional texture and a subtly sweet contrast in flavor. The bacon, unfortunately, was a bit dry and rubbery. I would’ve loved if it were more crunchy. And I longed for a cheese with a tad more flavor. The jack cheese just couldn’t hold its own.

Regardless, their sandwiches are still worth going back for, especially if you’ve got a hankering for a good grilled cheese. It’s fresh, perfectly toasty and gooey, affordable at $4-$6 a pop, and easier than making it yourself. “Who would want to shred and blend three different cheeses for one grilled cheese at home? We also provide the novelty and the convenience,” says Lam.

For now, you can find them at Off the Grid on alternating Mondays at Civic Center Plaza and on alternating Tuesdays at UN Plaza, along with possible regular stops in San Mateo and Brisbane. Lam wants to have a firm presence in San Francisco, though, despite the food truck permit drama that seems to happen frequently these days.

“We’re going to continue to pursue all our permits for various locations in San Francisco. And Alex and I would love to expand our menu at some point. For now, it’s just the one truck. My Dad owned a restaurant and I don’t know if I really want to own a brick and mortar restaurant. This one truck takes every ounce of my energy!”

Toasty Melts
Off the Grid Mondays and Tuesdays & other various locations pending
www.toastymelts.com
@ToastyMelts
Facebook.com/ToastyMelts

*Cross-posted on Bay Area Bites.

Dinner, East Bay, Events, Food, For Kids/Parent, Lunch, San Francisco, Shopping, Travel, Wine Country

Aida Mollenkamp’s Top 11 Spots for Bay Area Foodies

Posted on Tuesday, April 26, 2011 by virgoinwonderland

Aida Mollenkamp. Photo by Julie Michelle

Recently named one of the eight sexiest women on TV cooking shows, Aida Mollenkamp also happens to have a wealth of culinary expertise and knowledge in addition to being a hot TV food personality.

The host and co-creator of the television show “FoodCrafters” and “Ask Aida” she attended Cornell University and then the esteemed Le Cordon Bleu in Paris where she studied culinary AND pastry arts. She ended up in San Francisco when she became one of the editors of the online food magazine, CHOW. Currently, she’s working on her first cookbook, tentatively titled, “Keys to the Kitchen,” due out in 2012.

She recently took some time out of her hectic schedule to tell me about her love of food and the top spots in the Bay Area she’d recommend for food fiends like herself (that aren’t restaurants).

Elaine: You call yourself a “long-time food fiend.” Where does your love of food come from?

Aida: Oh, that’s a hard one. It’s like asking me why I like to dance (she’s a former classical dancer) — it’s just the way it is and always has been. My family showed me to respect food and through gardening and shopping with my mom, I also learned where my food came from. But, I guess there was this kismet moment in my teen years where I realized that food was like a cipher to understanding various cultures. From that moment on, I’ve looked at cooking as a means of traveling through my tastebuds.

Elaine: Where did the idea for your show “FoodCrafters” come from?

Aida: My friends would say the show is just an extension of how I naturally live as I’m constantly hunting down new tastes and food stories. The real story is that it is a creative collaboration with a producer I worked with on “Ask Aida.” We shared a passion for good quality food and would constantly trade stories about the latest tastes she hunted down in Brooklyn and those I had found in San Francisco. “FoodCrafters” became this natural fit of a show where my passions could be explored while giving the small guy the spotlight as we uncover foods, flavors, and stories from around the nation.

Elaine: You’ve lived in some of the best food areas in the world: Los Angeles, New York, Florence, Paris, and now San Francisco. How is the Bay Area different from all of them, food-wise?

Aida: Each city I’ve lived in has its own culture, and with it, its own food personality. San Francisco’s food scene is integrated into our daily lives in a way that I’ve only seen in Europe, but it’s also decidedly Californian as we’re simultaneously playful, respectful, and creative.

Aida Mollenkamp. Photo by Julie Michelle

Elaine: What are the Top Eleven places in the Bay Area that you’d recommend for food lovers?

Aida: Here’s my list:

The Pasta Shop — 1784 Fourth St., Berkeley
I don’t remember the first time I went to The Pasta Shop, but I do recall that I liked the selection so much I considered convincing them to let me live there. Everything from 4505 Meats‘ chicarrones to sodas I’ve never seen this side of the Atlantic, they do a marked job curating their food and everyone on the staff is highly knowledgeable.
Cheese Plus — 2001 Polk St., S.F.
When I first moved to SF, I lived in Pacific Heights and would walk to work and quickly got in the habit of making a detour to Cheese Plus. As the name suggests, there’s not just cheese and I’ve also discovered instant favorites like crackers from The Fine Cheese Co. I’d spend the majority of my meager start-up salary on all the treats in there and have my friends laughing that instead of buying designer shoes, I was splurging on rare cheeses.
Bi-Rite Market — 3639-18th St., S.F.
It’s a 5-minute walk from my place to Bi-Rite Market, so I have become a regular there. In fact, I credit my many trips to Bi-Rite — where I discovered new foods and their backstories — as the source of my idea for FoodCrafters.
Miette Confiserie — 449 Octavia St., S.F.
With décor right out of the pages of a Roald Dahl book, Miette is as aesthetically pleasing as it is tasty. I lived in Hayes Valley when the confiserie opened and was immediately drawn to the carefully selected sweets, including chocolates from all over the world.
City Beer Store — 1168 Folsom St., S.F.
I arrived in San Francisco a wine drinker, but have been versed in the world of cocktails and beer thanks to knowledgeable places like City Beer Store, where there are always new beers to discover.
Nest — 2300 Fillmore St., S.F.
When I first moved to the Bay Area, I was over in Pacific Heights and would longingly walk by the eclectic boutique, Nest, everyday. When CHOW went from print to online, I treated myself by buying a set of hobnail glasses that I’ve kept to this day.
Heritage Culinary Artifacts — Oxbow Market, 610 First St., Napa
The Ferry Plaza is unparalleled — except perhaps by downtown Napa’s Oxbow Market. There’s an antique store there, Heritage Artifacts, that I became addicted to when we filmed in the market for last fall’s FoodCrafters.
Heath Factory Store — 400 Gate 5 Rd., Sausalito
Heath has a cult following among the food and prop styling crowd, but it’s not all that affordable unless you go to the factory store. When I first found out about it, I headed over in an absurdly large van thinking there was no way I needed all that space. But a few dollars and a couple of hours later, I filled the van to the brim with boxes and boxes of discounted, yet still gorgeous plateware.
McEvoy Olive Oil Ranch — 5935 Red Hill Rd., Petaluma
There’s moments when you travel somewhere and the environment has just as much impact as the food. The McEvoy Olive Oil farm in Sonoma is one of those places. But be warned: by the end of their tour, you may be considering olive oil farming as a new career.
The Marshall Store — 19225 California 1, Marshall
Definitely the farthest I’ve ever driven for oysters, The Marshall Store is as out of the way as it comes but is worth the trek. Fresh oysters, tangy BBQ sauce, and cold beer — need I say more?
The Tourist Club — 30 Ridge Ave., Mill Valley
It’s the hidden gems of the Bay Area that make it ever more interesting and Tourist Club is one of those very places. A few miles deep into the Muir Woods, the Tourist Club is a century-old German brauhaus that is closed to the public, except for a few hours each weekend. After an exhausting hike of Mt. Tam, there’s nothing better than pitchers of draft beer with friends on the Tourist Club’s sunny deck.

*Cross posted on Bay Area Bites

Dinner, Events, For Kids/Parent, Lunch, Peninsula, Street Food

The Curry Up Now Food Truck is Officially a Restaurant

Posted on Tuesday, April 19, 2011Thursday, May 12, 2011 by virgoinwonderland

Curry Up Now restaurant interior

The popular Indian food truck Curry Up Now has hit the big time. Their first brick and mortar restaurant opened this past Saturday in downtown San Mateo to long lines out the door. Fortunately, they invited some friends, family and food bloggers for a sneak peak the day before they opened to the public.

“Everything’s the same except now we have a restaurant,” said staffer, Jessica Hui. Their four food trucks will continue serving their versions of Indian street food all over the Bay Area. “The restaurant is more of a sit down place to eat, whereas the trucks are for people who just want to grab and go,” although takeout is always an option at the restaurant as well.

Customers order from the oversized menu on the wall and pay at the counter. You then scribble your name on one of the mini chalkboards they’ll give you, and take it to your table so the food can be delivered to you there.

The menu looks almost like a mural, becoming a focal point for the entire room. “The fonts on the chalkboard menu are inspired by hit Bollywood movies,” says owner Rana Kapoor. That, along with their newly redesigned pink and orange logo, add a pop of color and character to the otherwise clean, simple, yet comfortable setting. And there is definitely an urban feel from the distressed wood and brushed metal accents that is on par with their street food roots.

The menu is almost identical to what you’d find on one of their trucks, including fan favorites like Chicken Tikka Masala Burritos, Kathi Rolls, and Deconstructed Samosas. They plan to do different specials everyday to change things up a bit.

The biggest differences are the selection of Thalis, which are like dinner/lunch plates, and include saffron basmati rice and parantha (a sort of flatbread) and small salad. Diners choose from either two or three items from the list of options, which include Kadhai chicken, paneer or tofu, and Keema Matar Aloo. Fans of the Curry Up Now trucks and those familiar with Indian food will have no problem maneuvering through the menu. Those who aren’t will need some handholding from the friendly staff.

The other difference from the truck is the addition of a kids menu. Since this is a suburban brick and mortar joint, the need for this was obvious. “I didn’t know what to put on the kids menu so I asked my kids what I should do,” says Kapoor. “They said, ‘Mom, just serve them what you serve us!’” Hence the three options of either a quesadilla, Tandoori chicken or paneer, or Kathi Roll, and a side order of fries or broccoli.

Chicken Parantha Quesadillix with yogurt

Like any other restaurant, there’s no point in judging the food on the very first day of operation, but I’m glad to say all the items I ordered were completely consistent with the taste and quality of the food on any of their trucks, including the Chana Masala, a spicy stew of chickpeas and classic Indian spices, and the Chicken Parantha Quesadillix with yogurt on the side and that famous green sauce.

Curry Up Now’s over 4000 Facebook and almost 6000 Twitter followers will surely be excited at the thought of grabbing a Kathi Roll whenever they want now. And with a stable location, new fans won’t have to have a Twitter account to find their food.

Curry Up Now
Address: Map
129 South B Street
San Mateo, CA 94401
650-477-1001
Restaurant Hours: Tuesday-Sunday, 11am-10pm
Facebook.com/curryupnow
@curryupnow

*This article is cross posted on Bay Area Bites.

Dinner, East Bay, Events, Food, For Kids/Parent, Lunch, Peninsula, San Francisco, South Bay, Street Food

Off the Grid is Making Street Food Mainstream

Posted on Wednesday, April 13, 2011Sunday, April 17, 2011 by virgoinwonderland

Off the Grid at Fort Mason Center. Photo courtesy of Off the Grid

Almost every food craving you could ever think of could be satisfied by at least one of the food trucks at any given Off the Grid location in San Francisco. In just a couple of years, OtG in Fort Mason has become the single largest weekly block party for foodies in the Bay Area.

But with almost every food category being represented there, is there fear of street food being a trend that’s reaching oversaturation? Off the Grid’s man-in-charge, Matt Cohen, says absolutely not.

“I think of Asia and how prolific street food is and how it’s a part of people’s lives. Will all of them launching right now stay in business? Probably not. But there’s a long way to go before we hit the saturation point. The rest of the world has experience with street food and we were so far behind here in the Bay Area. People had to think of them not as roach coaches, so we just had to catch up.”

Cohen fell in love with street food while living in Japan as an English teacher. When he returned to the States, he tried to start his own food truck in 2007. His plans got halted after the recession hit, and he decided to turn his experience with getting a mobile food business started, permits, rules and all, into a food truck consultant business in 2008. Eventually, the idea of Off the Grid got off the ground.

“My clients were asking how we could find better locations and how trucks could group together at different locations. There was obviously a need and it was clear that no one truck could handle the task alone. Off the Grid is more of a curation of these food trucks.”

There are now six Off the Grid (OtG) events throughout the week in San Francisco, and possible OtGs in San Mateo, the South Bay and East Bay expected to be announced within the next six weeks. But is all this street food too much?

“What we’ve learned is that the only ‘destination’ OtG is Fort Mason in the city, where people from all over the Bay Area come to visit. Most of the other current locations are driven by locals and their needs in those areas. We like to create and attract community in the places we go, and those spots seem to have a need. And we try to make sure we switch out the trucks so it’s never the same experience every time.”

Cohen says they have 30-40 food trucks on their roster right now, but expect that number to DOUBLE by the end of the season! And there’s no threat of too much culinary overlap, either.

“No one would argue that we don’t need more fusion taco trucks and cupcake trucks. But there are a number of burger, sandwich, soup, pizza and salad food trucks coming soon.”

It’s only been about four years since food carts, trucks and the like hit the Bay Area, but the category has seen a lot of evolution since 2007.

“I think we’re sort of entering a third wave with the food truck scene here. There were guerrilla street food carts for a while with the Magic Curry and Crème Brulee Karts. They brought a lot of attention to the fun and whimsy of eating on the street. Plus, they really knew how to cook.”

“Then the second coming was when those guys, along with formal chefs, saw a demand for it but realized you couldn’t make a living with underground street food. It’s not a long term job, it’s a hobby. And experienced restauranteurs liked the simplicity of the truck.”

“Now, there’s a third wave happening, where people are taking that blueprint of the mobile food truck and going in all sorts of directions, like Rib Whip and Le Truc. There’s a ton of new trucks coming out now.”

Street food may still seem new to us, but there’s no reason why it can’t be here to stay, much like it is in other parts of the world. Of course, Cohen has a business stake in it all, but he’s attracted to this type of culinary experience for personal reasons too.

“I love eating outside! We can all try different foods and sit outside, have a great time, run into friends, and it’s affordable. Your kids can run around, you can bring your dog, and run into people you haven’t seen in a while. It’s a community space.”

As for the food truck he bought in 2007, he’s still got it, and just recently decided to start renting it out.

“We actually just started using the truck I bought back in 2007. We’re not serving food off of it, but it’s great for demos for chefs who are considering starting their own street food business, or for someone who wants to try it out before considering buying one for themselves. And it’s got televisions attached to it so it’s great for broadcasting Giants games.”

Off the Grid
Various locations throughout San Francisco. Check out their website for exact days and locations.
@sfcarts
facebook.com/offthegridsf

Dinner, Events, Food, Travel

A Guide to Chinese New Year Foods

Posted on Wednesday, February 2, 2011Wednesday, February 2, 2011 by virgoinwonderland

vector-chinese-calligraphy-for-the-year-of-rabbit — Chinese New Year 2011 is the Year of the Rabbit

As an American, I celebrate Thanksgiving like everyone else. My table is filled with stuffing, green bean casserole and the proverbial roast turkey every Fall.

But as an Asian American, I also get a second Thanksgiving, of sorts.

Chinese New Year is an annual event that falls on a different date each year because of the lunar calendar, but it’s usually in February or March. It’s also a holiday that’s filled with a whole lot of food and family.

But unlike the Thanksgiving tradition of gorging ourselves silly, a Chinese New Year’s Eve feast is filled with food for different reasons.

Because it is sacrilege to cook on Chinese New Year Day (You’re not supposed to touch a knife or an open flame at any point during the day. It’s bad luck!), the abundance of food also has a practical purpose. You’re supposed to eat the leftovers throughout the next day or so. These traditions were made before microwaves, after all.

The feast itself is also filled with symbolism, as is with many Chinese traditions.

A few must haves on the table:

– A Whole Fish: It needs to be complete from head to tail to symbolize completion and wholeness. If you serve parts of it, your luck will be “cut off” so to speak.
– Tangerines: They look like gold bouillons in theory, so they symbolize wealth and luck in the new year. And leave the stem and leaves on! They’re also good luck.
– Noodles: These are served on Chinese New Year AND on your birthday to symbolize a long life. And don’t bite, slurp! (It’s not impolite to do so in the Chinese culture.) You cut off your luck if you bite your noodles!
– Pomelo: This golden yellow fruit symbolizes abundance and prosperity.
– Seeds (pumpkin, sunflower, watermelon, etc.): Fertility and abundance.
– Black Moss Seaweed: The stringy look of this dish symbolizes long life and wealth
– Bamboo Shoots: Wealth and new beginnings
– Chicken: Family and happiness, and of course, must be served whole (just like the fish)
– Eggs: Fertility (of course)

This is just a partial list, but everything on the table during the holiday is very intentional.

So go on, this Chinese New Year’s Eve (which also falls on Groundhog Day and my daughter’s birthday) celebrate with a bowl of your favorite noodles, some chicken or fish, and then have a tangerine or two for dessert. Your year should be brimming with good luck.

And here’s a link to some other foods traditionally served on Chinese New Year, along with what they symbolize.

*This article is also cross-posted on BlogHer.

Events, Food, San Francisco

Tasty Trends from the Fancy Food Show

Posted on Tuesday, January 18, 2011Tuesday, January 18, 2011 by virgoinwonderland

The Holidays may be a time for feasting, but January is time for the annual Fancy Food Show in San Francisco. Foodies both rejoice and have to control themselves. It was like Disneyland for me and over 12,000 of the event’s attendees. I mean, where else could you see a rendition of Van Gogh’s Starry Night done in jelly beans?

This is where food trends are born. Remember sun-dried tomatoes? Or jalapeno flavored everything? How about when all the foods you bought seemed to be “antioxidant-rich”? Before they hit a supermarket shelf, they made their debut here.

There were over 1200 specialty, name brand, international, and local food makers and manufacturers all vying for your attention.

This year, it felt like the economy affected the trends. There wasn’t anything outrageous or attention grabbing, but that’s perfectly okay. It was trendy this year to take what already worked and give it a newer spin.

A few things did definitely show up more than a few times, though.

Chinese, Japanese and Thai food aren’t new, but Indian and Korean foods seemed to be the big trend. Items like marinades, frozen entrees and meal kits made a push for space on the American dinner table.

I also saw a lot of snacks that are popular in foreign countries, like China, Japan and South America, being highlighted as something “new” for the American market. Things like rice crackers, freeze dried Asian pears, crispy garlic flavored plantain chips, and black sesame candies all showed up on the expo floor.

Coffee and energy drinks took a backseat to teas. How does Honey Apricot sound? Or Milk Oolong? How about Blackcurrant and Cardamom? There were a lot of herby, fruity, and intriguing fusions making their debuts.

Candy, in general, is a perennial favorite food, but there’s always something new in the sweets world. This year, many of them had herbs, energy boosting power, or even health benefits. I tried Ginger, Yuzu and Lemon flavored gummy bears, pumpkin seed candies covered in dark chocolate, and even “Sport Beans” which are jelly beans that give you a quick pick-me-up.

Regardless of what interesting items showed up at the event, it’s still up to the American public to decide which of these trends gets to stay and which go. Besides, I’m sure there will be a whole new crop tasty trends for next year.